The following selection represents moments that have shaped my professional growth, combining practical experience with academic work and a genuine interest in understanding people, communication, and marketing.
01 — Personal Degree Project
La Marea – Jazz Club (2023)
La Marea is a conceptual live music venue located in Málaga, designed around the idea of offering a premium jazz experience in an intimate and curated environment. The project focuses on combining music, atmosphere, and customer experience to create a differentiated cultural space within the local leisure market.
The project involved the development of a complete marketing plan for a conceptual live jazz venue located in Málaga. The idea behind the business was to create a differentiated cultural space focused on delivering a premium and immersive music experience, combining live performances with atmosphere, exclusivity, and customer experience.
The work began with market research and audience analysis, using both primary and secondary data to understand the demand for this type of venue. This helped define a clear target audience and identify opportunities within the local leisure and cultural market, particularly among consumers interested in live music and more curated entertainment experiences.
Based on this research, a full marketing strategy was developed, including segmentation, positioning, branding, and the complete marketing mix (product, price, distribution, and promotion). The positioning strategy focused on differentiation through experience rather than price, aiming to build a strong emotional and experiential value around the brand.
The project also included the design of a launch strategy combining both digital and offline channels, such as social media, Google Ads, radio advertising, and local promotional activities. The goal was to ensure both visibility and engagement, reaching the target audience through multiple touchpoints.
Finally, financial projections and feasibility analysis were developed to evaluate the economic viability of the concept. This allowed the project to connect strategic marketing decisions with real operational and financial considerations.
To have a look at the whole project you can ask me via mail, there is only one version in spanish that I will not translate automatically to ensure the technical accuracy of the concepts part of the project.02 — Marketing & Advertising Technician
Lara & Delgado Representaciones (2023-2025)
I started in marketing with an internship in Spain. At the time, I was still learning the basics, but it quickly became clear to me that marketing is not just about ads or social media, it’s about understanding how a business works and how decisions are made day to day.
After my internship, I stayed with the same company for a little over three years as a Marketing & Advertising Technician. What started as a learning experience slowly turned into a role with real responsibility. I was involved in advertising decisions (such as Google and Meta ads), website updates, customer communication, and a lot of the day-to-day work that keeps a company running.
I worked on developing a refreshed brand identity, including a basic brand guideline to help maintain consistency across different materials and communications. It was a simple but useful exercise in bringing more structure and coherence to how the company presented itself.
Over time, I also took responsibility for keeping the company’s website up to date. This included making the necessary changes to ensure it stayed functional, clear, and aligned with the company’s needs. It was not just about maintenance, but about making sure the online presence actually reflected the business in a practical and professional way.
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